About the project

Detroit has soul and  we wanted to create a campaign that authentically and unapologetically captured this spirit of Detroit. We had the pleasure of shooting this piece 16mm. The piece is a celebration of 313 Day… 

“313” day is Detroit’s area code which is celebrated on 3/13 or March 13th. The goal with this piece was to bring "joy" to the screen and "life" to the dialogue. Detroit has so much soul so why not show it visually and audibly.  

Client: Pepsi 

Agency: Verse + Hooke