About the project
SHEFIT sports bras are a new kind of reliable activewear for women that need super reliable support. This piece showcases the meditative state that comes when athletes put in the work.
When women aren't worried about their clothing, they can zen out into their sport. We wanted this flow state to really be felt through this piece.
We also wanted to showcase a diverse range of real women in all different types of athletics. From those keeping active while pregnant, to older women, younger women, women with disabilities, and a range of body types.
Commercial - SHEFIT