About the project
A romantic display of the utility and aesthetics of Merrell's winter hiking gear, shot in a surreal arctic landscape for their More Less campaign. We wanted this piece to feel dream like and soft. The memory of a great day.
We wanted the work to express what it might feel like to explore an untouched piece of the outdoors with your best friend. Nudging off the chill of winter with super solid gear and amazing memories.
Agency: Lafayette American